News

Jingles, the power of marketing…and subliminal brainwashing. October 22 2014, 0 Comments

FACT FILES ON HANDMADE, PURE ORGANIC SOAP

Manufacturers introduced products laden with the new wonder chemical ‘triclosan’. Triclosan was initially registered for use as a pesticide in 1969. Then it became a chemical largely reserved for hospital shelves, where it was used as a synthetic broad-spectrum antimicrobial agent. Now it’s included in about 75% of antibacterial personal care products, and represents an industry that’s worth an estimated $1 billion.


Supercalifragilisticexpialidocious... July 02 2014, 0 Comments

FACT FILES ON HANDMADE, PURE ORGANIC SOAP

...a word used to represent the longest word in English- a nonsense word used by children. Don't you ever wonder who comes up with the names of various chemicals? We can scrutinise product labels, but remain mystified as to what the ingredients might actually be...but conclude that they've got to be okay, or they wouldn't be allowed to be included in a consumable product. Some of the most circumspect chemicals are used as preservatives in personal care products