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Jingles, the power of marketing…and subliminal brainwashing. October 22 2014, 0 Comments

FACT FILES ON HANDMADE, PURE ORGANIC SOAP

Manufacturers introduced products laden with the new wonder chemical ‘triclosan’. Triclosan was initially registered for use as a pesticide in 1969. Then it became a chemical largely reserved for hospital shelves, where it was used as a synthetic broad-spectrum antimicrobial agent. Now it’s included in about 75% of antibacterial personal care products, and represents an industry that’s worth an estimated $1 billion.